even if the drop is not as \u201eplanned\u201c in 2016 in this chart. If you look at the updated data from 2016 in the original\u00a0cipa source<\/a> it is still or just \u00a024.2m shipments.<\/strong><\/p>\n The problem for Nikon is that it is weak in the \u201emirrorless\u201c and \u201eGoPro\u201c camera \u201eleft over market\u201c where Fuji, Olympus, and Sony take market share while Canon is still the standard \u00a0 DSLR competitor. The Nikon D5 and D500 are well received in the market which makes the management motivated to stay on due course. BUT Nikon\u2019s turnover and profit relays heavily on its \u201eImaging Products\u201c as you can see in the latest business report<\/a>.\u00a0Like a frog or lobster in hot water getting cooked here, we have shrinking turnover with still OK profits. BUT the official business plan<\/a> for \u201eImaging Products\u201c has higher turnover for 2017 and 2018 on page #12. How can Nikon grow in two years with 10% in a market that is shrinking between -10% maybe up to -30% per year? Where is the secret product that can do that?<\/p>\n The MID-TERM business change program from 2006 which targeted at more diversity with three existing and three new business areas failed after 10 years and is now replaced with a restructure plan.\u00a0<\/a><\/p>\n All the new real hot topics like cameras for robots, drones, cars, smart phones; Internet (of Things); biotech; machine Learning, \u2026 are not even on the agenda. Just have a look at page #7\u00a0listing excellent technology competencies<\/a> of the 19th and 20th century. But none of the 21st. With Nikon\u2019s 8% R&D budget there is a lot of room to make Nikon\u2019s future iff Nikon puts it on the right topics. There is no acquisition in the \u201emirror less\u201c camera game, nor photo sharing on internet, video processing or machine learning! What about integrating the camera smoothly in the business process of professionals in the news, sports, or portrait business? Or target the semi-pro wedding photographers with an experience for the whole attending family members?<\/p>\n 2017 will be a critical year for Nikon with its 100th\u00a0anniversary<\/a>. This will give Nikon a lot of air time. Hence, we are waiting for very cool camera models that take a bigger market share in the shrinking marked window between smart phones, mirrorless on one side and Leica et. al. at the other side.\u00a0The painful retirement plan for more than 1,000 employees<\/a> is \u00a0 \u00a0not the news you which for a big party.<\/p>\n Here are some ideas<\/p>\n![\"Infographic:](\"https:\/\/web.archive.org\/web\/20170626131209im_\/https:\/\/infographic.statista.com\/normal\/chartoftheday_5782_digital_camera_shipments_n.jpg\")
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\nYou will find more statistics at Statista<\/a><\/p>\n